Mumbai is burning! he said as he poured himself another drink. We were at a local bar in Andheri. There was a television mounted high up on the wall behind the manager's counter. It was showing a report on Kasab's trial, when this person on the next table started staring at the television with a rage. Most of the others in the bar ignored the guy because he was inebriated. But this was not just another drunk guy. The guy was in late 50s, with half of his hair turned gray. His face had a character grown in it with every wrinkle on his face trying to tell a story. A story that turned that night into a dead silence.

'Calm down uncle. Don't worry. Kasab will get a death sentence.' I said in a friendly voice to calm down this drunk man who I thought could have created a scene. He turned his head towards me and looked straight down my eyes, with an anger. That really gave me shrills for a second. Why did I take this on to me? I thought. 'And then what? Will Mumbai stop burning?' I took a while to understand the question. It seemed like a rhetoric, but this guy was waiting for a response. Besides, Mumbai was burning a year ago when Kasab massacred innocent people at the Taj Hotel and other areas in town. 'I am just saying ...' I was interrupted before I could finish. He got up and moved next to my friend on the opposite side of our table. For the next half an hour we were just the audience to a drunk man, with a heart full of pain, frustration and anger and a growing rage towards this city of dreams.

Mumbai has been burning for a while now kid. And it wasn't Kasab who started it. And it's not ending with his death sentence. Mumbai will continue to burn. You know why? Because we can't do anything about it. And even if you try, they will not allow you. [laughs sarcastically]

'Mumbai is burning! Nana, Mumbai is burning! And the Muslims are around the corner killing every Hindu they find. They are coming to kill people in our chawl!' My younger brother came running with this news after the 1992 blasts. I was quite young then, with warm blood running in my veins. I went down with many other young men from our chawl like soldiers on a mission to guard our families. It was the worst war of religions Mumbai had faced since 1947. We were around 25, each equipped with a hockey stick or a cricket bat. We stood by the gate of our chawl creating another wall. I could still feel the adrenalin when I think of that moment. Just then we heard screams from around the corner. We all stared down the road expecting the worst. And worst it was. A man tumbled and fell down near the corner. As he fell down, his head separated from his body and rolled down right in the center of the lane. My hands went numb. Suddenly the weapons in our hands, hockey sticks and cricket bats, seemed meager. We felt weak. Three of the guys ran away, while a couple of them went back in the chawl and came out with knives, hammers and spades. We were still weak in front of the swords. They killed six of us before the police arrived. But their lives did not go in vain. We managed to hold back the mob and keep our families safe. I lost mine though. My brother. He took the blow from the wildly swung sword of the leader of the mob, Abdul Qadir, brother of the then corporator. It slit his throat and the blood came out rushing like a tap left open. He could not scream and I could not help. Within moments his body went pale leaving him dead in the pool of his own blood.


Few days later, I filed a case against Abdul Qadir to get justice for my dead brother. Nothing happened. He was saved. You know by whom? A Hindu! A fucking Marathi Maanus! A minister who got the case closed for a few seats and Muslim votes that were assured to him by Abdul's brother. That's when I realized it wasn't a war of religions, it was a war for powers. Abdul is an MLA now. I feel like killing myself whenever I look at his posters by the road side.

I somehow managed to pull myself out from the dreary memories of those bloody events. I had two beautiful kids. Tanmay and Sakshi. Tanmay has grown into a man now, just like me when I was young, with warm blood. Sakshi [his voice sunk] she was an angel. Beautiful as her mother. She had just turned 18 that day when she went out for a party with her friends at Juhu. The girls were returning back home when they noticed a bunch of guys were harassing a girl in a secluded lane near the beach. The girl seemed from a rich family. Sakshi along with her friends walked into the lane keeping a safe distance from the scene so that if the guys made a move towards them they could run away. She screamed 'Hey! Leave her alone! I have called the police. Go away! Leave her!' What she didn't realize that a part of the gang was standing and entrance of the lane, from where she walked in, keeping a watch and looking out for trouble. They had moved in now blocking their way out. They started screaming out loudly and soon started crying. There were bystanders, and they did their job. By being just the fucking bystanders. Sakshi was brought home by the police, clothes torn and dried blood on her legs. All the girls were raped that night.

We filed a case against the guys, all the guys the girls could recognize. They were all sons of big-shots from Mumbai's richest lot. They all got bailed out. The cases were closed due to no evidence. You know who saved them? The girl who was being raped initially, who Sakshi and her friends tried to save. You know why? She was the daughter of another big-shot who totally put the case under covers without letting her daughter's name out in public. Like it never happened. As if his daughter was never raped. [snaps his fingers] It was that easy for him. But what about my daughter? Who would marry a raped girl from a middle-class family? This thought tortured and tormented my child every day after the incident until one day she decided to put an end to it. She walked down the same lane where she was raped, and she kept walking. She kept walking until she met the sea, which grabbed her into it's depth with a huge roaring wave.

The next day, my hands started shaking as I covered my child with logs of wood. It's not easy to light your loved ones on fire even when they are dead. I could not believe my family was halved in one day. We were four before, now we were just two. Yes, just two! My wife couldn't bare the shock of her daughter's death. She died of a massive heart attack as soon as the news was delivered to us by the police that our daughter's body was found by the shore. I couldn't believe half of my family was watching the other half being burnt to ashes, helplessly. It was devastating.

Since last few years, it's just been the two men at home now. I have learned to cook and so has Tanmay. But he prefers washing the dishes as he doesn't want me to do that work. He is my only hope and the only reason to live for. He doesn't like me drinking, but he doesn't stop me too. He knows ... I know.

[looking at the television in anger] We were at Colaba, feet away from Leopold when this motherfucker blew it up. We ducked down hiding ourselves behind a street-side handcart. Tanmay peeped out from one side. Two guys had flung a couple of grenades into the restaurant and had now ran up the stairs into the restaurant firing rounds of bullets blindly. He turned to me and said 'Anna, they are killing people there. They've blown up the place. They are burning Mumbai Anna! Our Mumbai is burning! We need to help them.' My eyes were wide open with shock, terror and fright. I looked at Tanmay. His eyes had the same rage of a warrior, as I had back in 1992. I held his hand as tightly as I could. I could feel the warm blood rushing through his body. If I let him go now, I might not see him again, just as my other family members. I was weak now. I would not be able to take another ruthless blow from life.

My feet went numb and I was drenched in sweat. My arms started shaking as I held on to his arm and started crying. [a tear trickled down his face as he narrated] 'Let it burn son! Let it burn!'.

4-4-2-2-4-4-2-2 ... That's Meru!

This birthday, I had decided to treat myself in a lavish way and so, for the first time, I decided to go to my aunt's place in a Meru cab. Anticipating the meter fare to go somewhere in the range of 600-700 bucks, I was carrying cash in surplus of two thousand bucks with me.
I called up the Meru Call center at 1315 hrs and booked a cab for 1400 hrs, which arrived a good 15 minutes before time at the spot. That's where I started liking the services. As I got into the cab, I got many more reasons to prefer this services over a normal cab, cool cab or any other cab from a similar service provider (Mega Cabs, Easy Cabs, etc.).
As I entered the cab, the first thing I notice was the printed pledge along with the driver's identity on the dashboard. I read through the list and cross-verified it at the same time.

The Pledge:
  • I will drive carefully
  • I will not drink and drive
  • I will drive within speed limits
  • I will be alert at all times
  • I will keep my car clean and tidy
  • I will be well groomed
  • I will charge the customer as per the meter
  • I will not smoke and chew pan/gutkha inside my cab
Apart from these, the chauffeur should also know how to speak, read and write in English. Pretty impressive that the chauffeur, Mr. Anwar Azad, passed with a ten-on-ten.
This made me curious to know how Meru functions, leading to a series of questions to Mr. Azad, which ended with a conclusion as to how Meru's modus operandi creates a win-win situation for Meru, the chauffeur and the customer.


Advantage Meru

Meru has a simple rule. Each chauffeur will pay 850 bucks per day to Meru no matter what. The cab can be used in two ways: 1. By taking the bookings made via the Meru call center and 2. If no bookings are currently allocated, then the chauffeur can pick up any one on the road in need of a Meru cab or any previous customer that call him at that time. But whatever the case may, the chauffeur gets a booking or the cab is empty the whole day, he has to pay 850 bucks to the company. Besides, a security deposit of R 10000 is collected from every chauffeur. Furthermore, the chauffeur is also penalized for not abiding to any of the points mentioned in the pledge.

So how does this work out for Meru?
  • Meru has more than 1400 cabs within the boundaries of Mumbai and Thane; i.e. 1400 X 850 = R 11,90,000 per day and R 3,57,00,000 per month.
  • Meru has a single office in Mumbai (2 floors in Mind Space, Malad West) that comprises of the 24X7 Call center and the Chauffeur Training center.
  • Meru has a maintenance center in Kandivali east.
  • Meru earns huge amounts from advertisements pasted on the cabs.
This means that the profit Meru has a constant profit margin and this is not dependent on the number of bookings it gets per day/month. It has a fixed amount of expenses too, which helps maintain the profit margins.


Advantage Chauffeur

The chauffeur has to take care of the following expenses.
  • Paying Meru R 850 per day
  • Gas refills for the cab
  • Any expense on keeping the car clean
The maintenance of the car is taken care by Meru.
After hearing this, initially I got the thought that the chauffeur would hardly be saving anything. But Mr. Azad told me that after taking out the above expenses from the earnings (an average of R 1500 daily), he can still manage to save 12000 to 15000 bucks per month, which is twice the average salary you get as a driver in Mumbai.
Apart from that, there are many other advantages that keep the chauffeur happy.
  • The car remains with him and he can use it for his personal purposes (Meru is only concerned with 850 bucks per day)
  • He and his clothes remain clean and fresh throughout the day
  • He gets to use the luxury of air condition. And since the windows are closed, he doesn't get any health problems from dust and pollution
  • He just has to log off from the company's system, when he wants to use the car for his own purpose
  • Since he is driving a nicely maintained air conditioned cab, he earns respect, which is generally not given to a black-n-yellow cab driver.

Advantage Customer

The most basic necessity of a customer in this case is timely service, and a Meru cab has to be the obvious choice over all the other cab services for the following reasons.

Size does matter:
Meru has more than 1400 cabs in Mumbai itself that cover Mumbai, Thane, Navi Mumbai and the outskirts like Karjat, Pen and Alibaugh. Mumbai has over 2000 kms of road. This means, on an average, there is one Meru cab at every 1.5 km. This makes it possible for the cab to reach in 30 minutes after the booking. Moreover the large number of cabs increases the probability of finding an available cab for your booking.
The competitors are not even close to the count. Mega Cabs has around 500 cabs and Easy Cab has hardly touched the count of 300 cabs.

Fair Fare:
The meter charges for a Meru cab are R 20 for the first kilometer, and R 14 for every subsequent kilometer. These rates are same across the other private cab service providers.
However, if you think a Cool cab (Blue and Silver) is cheaper, the you are terribly wrong. Cool Cab charges a fixed price to travel between two points. For example, the charges from Borivali to Dadar are R 600, whereas if you take a Meru, it would hardly go beyond R 400. What's more is that even our normal black-n-yellow cabs are expensive for long distances. These cabs charge R 16 for the first 1.6 kms, and R 17 for every subsequent kilometer.

Comparison Chart:
Here are some of the facts of different cab services for your comparison. Facts speak for themselves.
When I was inquiring for this information at their respective call centers, everyone was friendly and open enough to give out the information, except for Mega cabs. Here is the conversation I had with their representative, mind you, some senior executive.

Me: Hi, I need some information about Mega cabs.
Exec: Yes sir, where do you want to book the cab for?
Me: No. I just want some information regarding your services.
Exec: Sure sir, go on.
Me: Can you tell me the approximate count of cabs you have in Mumbai?
Exec: Eh ... Actually sir we cannot give you that information. It is against company policy.
Me: As a customer, I am trying to find out the best cab services for me, for which I need this information to make a decision. Don't you think it would help your services grow too?
Exec: Yes sir, but it is against the policy. We are not authorized give out this information.
Me: Ok. Can you find me a person who is authorized to provide me this information.
Exec: No sir. It is against the policy.
Me: What? Finding an authorized person is against the policy?
Exec: No sir. Giving information.
Me: Ok. Can you give me your Chairman's name?
Exec: No Sir. Against company policy.
Me: Even the chairman's name cannot be given out? Are you running some kinda CIA services?

There are some upcoming features in Meru that will make it more convenient and luxurious for traveling: Credit card payment and music system. Some cabs have this already in place. The others will be ready soon, that too, at the same cost.

So, in conclusion, Meru prevails as the best cab service in Mumbai.

I rest my case!
My friends are going to laugh at me when they read this saying 'Oh No! Not Again!'

I know you want me, You know I want you ... That was the kind of confidence with which I walked towards her. But as it has always been the case, and no matter how cool I suppose to be, I am not cool in such situations. The words leave my dictionary, my mouth is like a drought affected land, my tongue is way back in my mouth speaking to my tonsils and my bowels go missing somewhere behind my intestines. I've been so ... always!

It's sad! Really sad! And what's surprising is that I can flirt with many other girls. But when it comes to this one special girl who has pressed the right buttons on my telephone (no pun intended) and made a connection, I am dumbstruck. I have been fortunate in the past to have girls in my life despite this disability. But I don't think I have done enough good things in life that god will be that graceful again.

Here is my situation. There is a girl I met recently and I can't (rather I won't) take her out of my head. I don't know what really clicked for me, but it was probably the way she dances. Wow! Like a Greek goddess. You, you and you too, should just watch her dance once. It might seem that I am being pretty shallow, and probably I am, but consider the fact that I have known her since just a few months, so I do not know much about her. I really have no clue if she is the girl I want to bring into my life. But I wish to explore that horizon and find it out. This time, more in depth study, 'coz I don't wanna hit the ground face first, again. How? I have no damn clue!

I was speaking to one close friend today and she tried giving me ideas to strike a conversation. And now I know that I wasn't that close to this close friend of mine. I didn't know that she didn't know that the ideas she gave me are not to attract girls but to drive them away by giving an impression that I am an orthodox, narrow-minded person. Let's just leave it to that without discussing her ideas. So here I am again, trying to find ways to meet her, to talk to her, to know her better.

Does this girl like you? Well, not quite sure. I have tried to give her subtle innuendos whenever we have met (even when we met the first time), however I don't know if they were conspicuous enough for her to pick them up, though I fancy my chances and I like to believe that she did.

So far the status quo is that it's 2AM, the sleepless eyes are wide open, yet dreaming of her dancing in her own sensuous way, and I try to push things on tomorrow. What I am afraid of is what if tomorrow never comes and I never get to say it to her. Hopefully I'll end my quiet-until-she's-gone mode and express what I feel for her, soon.

I'll do it girl! I'll find a way to you, if it kills me! ... No, I did not say the last part. I take it back ... I'll just find a way to you somehow :P